You've launched your first product on Amazon-or second, or third-and you're planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming. In Ride the Amazon Wave, Tomer Rabinovich shares critical secrets to selling on Amazon. He lays the foundation with chapters about the Amazon seller's mindset, the prelaunch process, and product launch. In chapters on Pay Per Click (PPC), Inventory Management, and Key Performance Indicators (KPIs), Tomer provides vital steps for reaching the next level. He shows you how to go from Amazon seller to business owner, offers strategies for selling your business, and shows you how to leverage what you've created to follow your dreams. Tomer's straightforward approach is built on his own experience, from quitting his job to becoming a top Amazon seller and consultant. If you're ready to ride the Amazon wave, then grab this book and let's go.